The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.
Despite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent scarcity, integration complexity, and privacy concerns.
By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhance their marketing efforts and drive innovation.
