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Advertising & PromotionAdvertising & Promotion
Analyzing the Success of Michael's CeraVe Super Bowl Commercial

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.

ClickZ
ClickZ
AI and InnovationAI and Innovation
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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.

Aaran Fronda
Aaran Fronda
ReportReport
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Engagement To Empowerment - Winning in Today's Experience Economy

Engagement To Empowerment - Winning in Today's Experience Economy

MERKLE
MERKLE

Archive

👩‍💼 6 steps to your next CMO role

👩‍💼 6 steps to your next CMO role

PLUS: 4 ways to achieve early wins with AI in marketing

ClickZ
ClickZ
Reddit is the real winner of Google's August Core Update

Reddit is the real winner of Google's August Core Update

The recent Google core update has propelled Reddit to the third most visible site in U.S. search results, sparking concerns about the role of user-generated content and potential conflicts of interest with Google's investment in the platform.

ClickZ
ClickZ
NewslettersNewsletters
🍔 How McDonalds won the marketing game with nostalgia

🍔 How McDonalds won the marketing game with nostalgia

PLUS: TikTok holiday strategies, AI email innovations, and sports data insights

ClickZ
ClickZ
Case StudiesCase Studies
How did McDonalds celebrate its 50th birthday?

How did McDonalds celebrate its 50th birthday?

The fast food giant turns back time in a nostalgic campaign to commemorate 50 years in the UK

ClickZ
ClickZ
💬 Steven Bartlett's influencer marketing mishap serves as a wake-up call

💬 Steven Bartlett's influencer marketing mishap serves as a wake-up call

PLUS: How the Chicago Bulls are growing their following ahead of the NFL season

ClickZ
ClickZ
NewsNews
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Stephen Bartlett's Slap On the Wrist Should Be a Wake-Up Call for Brands

Stephen Bartlett's Slap On the Wrist Should Be a Wake-Up Call for Brands

Why Brands Must Choose Their Influencers Wisely and Play by the Rules

Rachael Kennedy
Rachael Kennedy
NewslettersNewsletters
💬 How brands can engage 80% of attendees at large industry events?

💬 How brands can engage 80% of attendees at large industry events?

PLUS: Why a logo alone doesn't make a brand

ClickZ
ClickZ
NewsNews
Copywriter Collective Expands To USA

Copywriter Collective Expands To USA

Europe’s Leading Agent for Freelance Copy Talent Opens American Division

ClickZ
ClickZ
Case StudiesCase Studies
How to Engage 80% of Attendees at Large Industry Events 

How to Engage 80% of Attendees at Large Industry Events 

The destream Case Study

Dmitrii Zorkin - CMO at destream
Dmitrii Zorkin - CMO at destream
NewslettersNewsletters
🏃🏽‍♀️The Sha'Carri effect: Redefining brand partnerships

🏃🏽‍♀️The Sha'Carri effect: Redefining brand partnerships

PLUS: What does Google's U-turn on third party cookies mean?

ClickZ
ClickZ
Every brand needs a Sha’Carri Richardson

Every brand needs a Sha’Carri Richardson

Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.

Rachael Kennedy
Rachael Kennedy
NewslettersNewsletters
🏅 Snapchat is winning big at the Olympics

🏅 Snapchat is winning big at the Olympics

PLUS: What exactly is growth marketing?

ClickZ
ClickZ