ClickZ

🍕 Pizza as a currency

PLUS: Why aren't we more creative in Marketing?

Winning in the Experience Economy

Pizza as a Currency?

How Pizza Hut is turning TikTok trends into free food

👨‍💼 How to secure leadership buy-in for digital marketing initiatives

PLUS: Learn peak season tactics from TikTok, Sweaty Betty and Seraphine experts on Oct 3

Brands are betting big on virtual worlds – here’s why it’s working

Virtual worlds are transforming advertising, with brands creating immersive experiences in games like Fortnite. This innovative approach captivates younger audiences and turns marketing into an adventure.

🔀 Being different is better than being better

PLUS: Only 52% of senior marketing leaders can prove marketing's value

Why Cannes Lions put a spotlight on copycats and creative catalysts

Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head.

👩‍💼 CMOs should lead AI adoption in enterprises

PLUS: Are markerters more or less productive in the office?

Everything You Need to Know About Google's Impending Antitrust Trial

Google's digital advertising dominance faces a pivotal challenge as the UDepartment of Justice brings its second major antitrust case against the tech giant.

👩‍💼 6 steps to your next CMO role

PLUS: 4 ways to achieve early wins with AI in marketing

Reddit is the real winner of Google's August Core Update

The recent Google core update has propelled Reddit to the third most visible site in U.S. search results, sparking concerns about the role of user-generated content and potential conflicts of interest with Google's investment in the platform.

🍔 How McDonalds won the marketing game with nostalgia

PLUS: TikTok holiday strategies, AI email innovations, and sports data insights