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The Great Loyalty Paradox
PLUS: Content strategies for six social media platforms
Zihan Lyu
October 27, 2024 • Estimated Reading Time: 7 minutes
Hi there!
Highlights from today's newsletter:
◾ How to revamp your lead scoring strategy?
◾ How to balance creativity and clarity in Marketing?
◾ Content strategies for six social media platforms
EDITOR’S PICK
#CUSTOMER LOYALTY
Welcome to the Great Loyalty Paradox, where Forrester's latest research reveals a 25% decrease in brand loyalty coupled with a rise in loyalty program engagement. As Forrester notes, "Price sensitivity breeds brand switching... While brand loyalty falters, loyalty programs are on the rise."
From AI investments with slow-to-materialize ROIs to the pressing need for unified data (78% of US B2C marketing executives admit their tech is still siloed), we're exploring strategies to navigate this new landscape of changing consumer behavior and intense competition.
WHAT WE ARE READING
 | Ramona Sukhraj explores using AI to create marketing plans, highlighting its efficiency in saving time and resources. AI tools help marketers tackle traditionally time-consuming tasks like data analysis and formatting more efficiently. But there's a catch—these tools are only as good as the input they receive. It's a classic case of "garbage in, garbage out," which means marketers need to provide detailed prompts to get specific, actionable strategies. While AI offers a promising start, it is not a substitute for human insight. Think of it as a first draft in the marketing planning process—a helpful starting point, not the final word. |
 | B2B marketers are refining lead scoring strategies to enhance sales efficiency by 2025. Effective models integrate engagement, demographic, persona, and company data, prioritizing high-potential leads. Regular updates ensure adaptability to market shifts, optimizing resource allocation and conversion rates. Negative scoring helps avoid wasting resources on poor-fit leads. |
 | Box and AWS have expanded their partnership to integrate generative AI models into Box's Intelligent Content Management platform. This collaboration allows enterprises to leverage Amazon Bedrock and Amazon Q Business for enhanced productivity, enabling secure, AI-driven applications and insights across various industries, including finance, media, and law. |
TOP VOICE
💭INSIGHTS FROM KATHERINE BAILEY
The worst social media marketing advice? "Just post everywhere"
Don't treat every platform like a copy-paste playground; it kills your engagement. Each platform is a different vault, with its own unique combination. Take a few examples:
◼ Facebook? That's your community bank.
◼ Instagram? The visual art gallery.
◼ LinkedIn? The professional's private club…
Bailey breaks down the DNA of six platforms and suggests tips on how marketers can tailor their content for maximum impact.
Share your thoughts with us 👇Time for some critical thinking! Which platform strategy from Bailey's breakdown do you disagree with the most? |
WHAT WE ARE LISTENING TO
🎙 MARKETING MADE SIMPLE
Marketing can be tricky. Your product might be amazing, but if customers aren't noticing, you're likely facing one of two problems: you're either fading into the background or your message is confusing. Finding the sweet spot between creativity and clarity is key. Too much flair can lose people, while being too straightforward might bore them.
In this episode, hosts Dr.J.J Peterson and April Sunshine Hawkins, alongside StoryBrand Certified Guide Director Macy Robison, explore balancing creativity and clarity in marketing. Robison offers practical tips applicable across various industries, from local businesses to tech companies.
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