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- 💬 How brands can engage 80% of attendees at large industry events?
💬 How brands can engage 80% of attendees at large industry events?
PLUS: Why a logo alone doesn't make a brand
ClickZ
August 15, 2024 • Estimated Reading Time: 10 minutes
Hi there!
How do marketers stay hydrated? With lead water.
Highlights from today’s newsletter that will keep you hydrated:
How brands can engage 80% of attendees at large industry events
Why a logo alone doesn't make a brand
How to balance performance and brand marketing
EDITOR’S PICK
#EVENT MARKETING
The creator economy market is growing disruptively and events for creators are taking the stage. Major events like TwitchCon have not just become a touchpoint for influencers and their fans, but also a space for brands to build tighter relations with creators. So, how to do it?
In the piece, Dmitrii Zorkin, CMO at destream, offers insights into how brands can gamify the experience, extend connections with event attendees, and leverage tech innovations in offline communications with them.
#NEWS
After 20 years as Europe's No.1 boutique agency for freelance copywriters—Copywriter Collective is proudly announcing its expansion into the United States with a hand-picked A-team of 50 top-tier freelance American copywriters, CDs and ECDs, boasting a collective portfolio of over 1,000 international advertising awards between them.
Copywriter Collective is set to streamline the US freelance advertising landscape with a network of agents who connect creative recruiters with suitable (and available) talent within hours.
Agency Founder Jack Stafford with his new wall of American freelance talent.
FROM OUR PARTNERS
TikTok isn't just for dancing teens—it's a goldmine for eCommerce growth!
Fospha’s Ultimate TikTok Playbook reveals the secrets to maximizing your ROI and staying ahead of the curve.
Wondering how to turn TikTok into your top customer acquisition channel? Fospha’s report has you covered with proven strategies and actionable insights.
WHAT WE ARE READING
 | A study by Optimove Insights reveals that 67% of consumers expect marketing fatigue by November 2024. Despite this, consumer confidence is rising, with 50% optimistic about the economy. Brands must focus on personalized, relevant marketing to maintain engagement and avoid overwhelming customers during the holiday season. |
 | Operational maturity in marketing measures how effectively an organization executes its strategies and processes. Key metrics include strategic, operational, and in-market performance indicators. Achieving maturity involves data-driven decision-making, setting relevant KPIs, and focusing on innovation. Tailoring metrics to organizational goals ensures optimal performance and continuous improvement. |
 | Balancing brand and performance marketing requires prioritizing brand marketing. Brand marketing builds long-term identity and audience connections, setting the stage for effective performance marketing. A performance-first approach can be inflexible and inefficient. An integrated strategy, with brand marketing as the foundation, leads to more effective marketing outcomes. |
TOP VOICE
💭INSIGHTS FROM CHRIS AILEY
Speaking of brands, logos—an integral part of a brand's identity—play a crucial role in establishing brand awareness. The image below illustrates how even logos of well-known brands can sometimes be hazy in our minds.
While visual design techniques can help make a brand's logo more memorable to consumers, it's important to remember that a logo is NOT a brand, as Chris Ailey points out.
A brand goes beyond just visual elements or an image on your website and merchandise. Ailey argues that it encompasses your values, the experience you provide to customers, and what people say about you.
 Image Source: Chris Ailey’s LinkedIn post |  Image Source: Chris Ailey’s LinkedIn post |
Kevin Russell and Chris Ailey further discussed the topic of rebranding on The Brand Stories podcast.
Share your thoughts with us 👇How do you perceive the essence of a brand beyond its logo? Select the option that resonates most with you: |
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WHAT WE ARE LISTENING TO
🎙MARKETING MADE SIMPLE
In this episode of "Getting Unstuck," J.J. and April assist business owner Holly in managing harmful rumors affecting her brand. They discuss strategies like leveraging testimonials, building community alliances, and turning negative narratives into positive stories. The focus is on maintaining brand integrity and overcoming PR challenges.
Editorial
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