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- 👩💼 CMOs should lead AI adoption in enterprises
👩💼 CMOs should lead AI adoption in enterprises
PLUS: Are markerters more or less productive in the office?
ClickZ
September 12, 2024 • Estimated Reading Time: 9 minutes
Hi there!
Highlights from today's newsletter:
🤖 What marketing can teach the enterprise about AI
🏙 Are marketers more or less productive in the office?
🤔 What true lead nurturing is about
💻 Perplexity’s plans to introduce Ads in Q4 at $50 CPM
EDITOR’S PICK
#DIGITAL ADVERTISING
The battle lines are drawn as Google prepares to defend its $200 billion digital advertising business in a high-stakes antitrust trial. With accusations of monopolistic practices and market manipulation, the outcome could reshape the entire online advertising landscape.
Discover what's at stake for Google, advertisers, and the future of the internet economy in this must-read analysis
WHAT WE ARE READING
 | CMOs should lead AI adoption in enterprises by aligning AI initiatives with business outcomes and transforming the workforce. Moreover, CMOs play a crucial role in confronting AI-related risks. They help form enterprise AI leadership councils to establish risk mitigation policies and operationalize practices to prevent, detect, and respond to high-risk scenarios. This positions CMOs as pivotal in AI integration. |
 | The evolution from task automation to process automation is transforming marketing, particularly for start-ups and SMEs. Initially, automation focused on isolated tasks like email scheduling and social media management. However, the future lies in integrating these tasks into cohesive, automated processes that span the entire marketing function. This shift enables marketing teams to focus on strategy and creativity rather than repetitive tasks, significantly enhancing efficiency and impact. |
 | The debate over remote work productivity remains unresolved, with new data shedding light on marketers' preferences and performance. A survey reveals 45% of marketers feel more productive at home and 81% of respondents consider flexible work arrangements as a top benefit. Experts like Jeff McGeary and Benson Varghese advocate for hybrid setups, noting increased productivity and creativity. |
FROM OUR PARTNERS
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Snapchat’s CPA advantage—how to make the most of this underused platform for peak periods.
TOP VOICE
Are you tired of the same old lead nurturing tactics? Discover why blasting your leads with a flurry of emails might be doing more harm than good.
This insightful post challenges the conventional wisdom on lead nurturing and offers a fresh perspective on building meaningful customer relationships.
Learn why true lead nurturing is about:
- Meeting customers at every stage of THEIR journey
- Utilizing diverse strategies beyond just email
- Creating value, not spam
Share your thoughts with us 👇What's your go-to lead nurturing strategy? |
WHAT WE ARE LISTENING TO
🎙MARKETING SCHOOL
In this episode, Eric Siu and Neil Patel explore
YouTube's sustained popularity among celebrities and its comparative advantage over Instagram in terms of ad revenue and reach.
the increasingly insufferable nature of LinkedIn posts, which may be driving users away.
Reddit could be a burgeoning opportunity for paid media, given its growing ad business
The hosts exam the notion that achieving a perfect 10 in marketing might indicate a misstep, suggesting that constant improvement and adaptation are crucial. They also discuss Perplexity’s plans to introduce ads in Q4 at $50 CPM, signaling a significant move in the advertising space.
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