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👩💼 6 steps to your next CMO role
PLUS: 4 ways to achieve early wins with AI in marketing
ClickZ
September 05, 2024 • Estimated Reading Time: 8 minutes
Hi there!
Highlights from today's newsletter:
🤖 4 ways to achieve early wins with AI in marketing
📌 Tips on setting crushable marketing goals
👩💼 6 steps to your next CMO role
✨ Influencer marketing trends
EDITOR’S PICK
#SEO
Reddit's organic traffic from Google U.S. searches skyrocketed from 57 million to 427 million visits between July 2023 and April 2024.
A recent Google update propelled Reddit to the top ranks, sparking concerns about manipulated content and potential conflicts of interest.
Is Google prioritizing authenticity over expertise? Should you be building your SEO strategy around Reddit threads?
This article explores these questions and the implications for both users and SEO professionals.
Read on to discover:
Why is Reddit suddenly dominating search results?
Are there risks associated with relying on user-generated content?
How can brands and marketers capitalize on Reddit’s newfound prominence?
FROM OUR PARTNERS
If you’re not refreshing your creatives often enough, you might be losing out on serious engagement.
Here are 3 ways TikTok suggests to avoid creative burnout:
1️⃣ Keep the creative juices flowing! Constantly refresh your ads to fight fatigue.
2️⃣ Boost your existing ad groups with new creatives instead of starting from scratch.
3️⃣ Build a creative asset library to streamline future designs.
Ready to dive deeper into the strategies that work?
WHAT WE ARE READING
 | Marketers can achieve early AI wins by starting small and focusing on four key areas:
Using AI incrementally helps build a solid foundation and confidence. This approach avoids the pitfalls of large-scale transformations and ensures sustainable progress. |
 | Growth marketing is emerging as a critical strategy for long-term success, distinguishing itself from growth hacking by focusing on connecting media metrics with real-world business outcomes. A roundtable discussion hosted by New Digital Age and CvE highlighted the importance of iterative testing, data analysis, and a growth-oriented mindset. Senior marketers from major brands like Unilever and Gymbox stressed that growth marketing requires integrating data-driven insights into business culture and leveraging Agile methodologies to enhance efficiency and customer service. |
 | The article provides a comprehensive guide for marketers aiming to set ambitious yet attaianable goals for 2024. Key objectives include increasing revenue, brand awareness, engagement, sales-marketing alignment, and website traffic. HubSpot experts provide tips on aligning goals with business strategies, advocating a structured approach using objectives, goals, ans plays (OGPs). |
TOP VOICE
Struggling with your executive job search?
Drew Neisser outlines a six-step process for B2B CMOs to secure their next role. He offers insights into the complexities of the current job market, stressing the importance of developing and maintaining a standout personal brand.
Drew Neisser. Photo: thedrewblog
Share your thoughts with us 👇What's your biggest challenge in the executive job search? |
WHAT WE ARE LISTENING TO
🎙MARKETING AGAINST THE GRAIN
Hosts discuss reviving dormant brands as a new marketing trend with Alex Lieberman, co-founder of Morning Brew. They explore leveraging old intellectual property, creating personalized content, and "drop marketing."
The episode explores the subscription economy's role in enabling automation and growth, and the challenges executives face in creating social content. The key takeaway is the importance of focusing on delivering value to the target audience and finding the right online voice.
Editorial
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