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- 💬 Steven Bartlett's influencer marketing mishap serves as a wake-up call
💬 Steven Bartlett's influencer marketing mishap serves as a wake-up call
PLUS: How the Chicago Bulls are growing their following ahead of the NFL season
ClickZ
August 22, 2024 • Estimated Reading Time: 10 minutes
Hi there!
Is your influencer strategy as robust as your morning coffee? If not, you might want to grab another cup and settle in.
From influencer mishaps to AI agents disrupting customer service, we’re serving up a blend of insights we hope will kickstart your day.
Highlights from today’s newsletter:
🤔 Why Steven Bartlett's influencer marketing misstep matters to your brand
🤖 How AI agents are leveling up customer experience (and why you should care)
🏀 Lessons from the Chicago Bulls on scoring big with social media engagement
EDITOR’S PICK
#PRODUCT MARKETING
Heard about the Steven Bartlett drama? The ASA just banned his ads for Huel and Zoe.
It's a reminder that we need to play by the rules in the wild west of influencer marketing. Sure, influencers are marketing gold – 69% of consumers trust their recommendations. But with great power comes... well, you know the rest.
The takeaway? We've got to be smarter about who we partner with. It's not just about follower counts anymore. We need influencers who align with our brand values and know how to keep things above board.
Remember, transparency isn't just a buzzword – it's the key to keeping our customers' trust. So let's make sure we're dotting our i's and crossing our t's in those influencer contracts, shall we?
#NEWS
After 20 years as Europe's No.1 boutique agency for freelance copywriters—Copywriter Collective is proudly announcing its expansion into the United States with a hand-picked A-team of 50 top-tier freelance American copywriters, CDs and ECDs, boasting a collective portfolio of over 1,000 international advertising awards between them.
Copywriter Collective is set to streamline the US freelance advertising landscape with a network of agents who connect creative recruiters with suitable (and available) talent within hours.
Agency Founder Jack Stafford with his new wall of American freelance talent.
FROM OUR PARTNERS
What can we learn from Underoutfit's TikTok success? 💡
This D2C shapewear and underwear brand was over-indexing on lower-funnel activity and missing out on growth.
They shifted to a full-funnel approach and unlocked a 9x revenue increase on TikTok.
The result? An impressive $3.3M in incremental revenue within a single month. 💥
The lesson? Don’t get stuck at the bottom. Diversify your strategy, scale across the funnel, and watch your brand soar.
Want to replicate their success?
WHAT WE ARE READING
 | AI agents, which provide dynamic and intelligent customer engagements, are set to become the primary customer service channel, significantly improving automated resolution rates and operational efficiency. To effectively deploy AI agents, brands must secure organization-wide support, maintain a robust content base, and develop roles to oversee AI performance. Ensuring accurate and comprehensive content, along with human oversight, is crucial for AI success. By adopting a forward-thinking approach, brands can transform their marketing strategies into innovative forces in the AI era. |
 | Poor data quality can severely undermine marketing efforts, leading to wasted budgets, lost productivity, and damaged customer relationships. Faulty data can also confuse and alienate customers, harming long-term relationships. To combat these issues, marketers should conduct thorough data quality audits. This involves defining data quality standards, assessing current data systems, and identifying key metrics for regular monitoring. |
 | The Chicago Bulls have successfully leveraged their unique access to players and their mascot, Benny the Bull, to create engaging and differentiated content on social media. With a TikTok engagement rate of 13.87% and a substantial following across platforms, the Bulls' strategy emphasizes storytelling and off-court content. The Bulls' social media team, led by VP of content Luka Dukich, focuses on being relevant, interesting, and different to stand out in the crowded sports landscape. By utilizing players and Benny in creative ways, they have managed to capture the attention of fans and build a robust online presence. |
TOP VOICE
💭INSIGHTS FROM STEFAN PALIOS
Over 80% of consumers are open to influencers impacting their purchasing decisions, presenting a significant opportunity for brands to lean into influencer marketing.
An influencer marketing platform can help you keep all conversations in one place and manage briefs, contracts, and payments easily.
But investing in an influencer marketing platform is a big decision—it involves not only a financial investment but also changes to your work processes.
Share your thoughts with us 👇How do you perceive the essence of a brand beyond its logo? Select the option that resonates most with you: |
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WHAT WE ARE LISTENING TO
🎙MARKETING SCHOOL
In episode #2801, Eric and Neil address key issues for agency owners, including demonstrating video value to clients, finding new agency leads, comparing retainer work and productized services valuations, tracking offline conversions, and using conversation intelligence tools. The discussion provides actionable insights for improving agency operations and client relations.
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