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- 🏅 Snapchat is winning big at the Olympics
🏅 Snapchat is winning big at the Olympics
PLUS: What exactly is growth marketing?
ClickZ
August 01, 2024 • Estimated Reading Time: 9 minutes
Hi there!
The Olympic spirit is still in the air. While athletes are competing for medals in Paris, digital marketers are busy with their own version of the decathlon.
That's right, you're basically Olympians... of multitasking: juggling email campaigns, SEO strategies, and social media trends faster than a viral TikTok dance takes off. (and that's why we featured Marisa's advice on how marketers can better leverage data to conquer those many tasks – tick them off like a gold medalist!👏)
Highlights from today’s newsletter to help you stay ahead of the game:
Why Snapchat is winning big at the Olympics?
What exactly is growth marketing?
The fall of traditional marketing
EDITOR’S PICK
#SOCIAL MEDIA MARKETING
Snapchat’s Olympic lens’
Snapchat is expanding its Olympic Games coverage through partnerships with Warner Bros. Discovery and NBCUniversal, offering users diverse content.
Snapchat is also leveraging augmented reality (AR) to enhance the Olympic experience, immersing Gen Z fans in the Games through interactive features and collaborations with the International Olympic Committee and Coca-Cola.
#SEO
Google's AI is changing how people find information online. For marketers, this means the rules of the game have also changed. As Google uses AI to understand our searches, your online strategy needs to adapt by building authority in your niche and staying on top of evolving user behavior.
This could be your opportunity to stand out from the crowd. Want to know how? Dive into this article for insights that will keep you ahead of the curve.
FROM OUR PARTNERS
As businesses transition from startups to mature companies, the focus within the marketing funnel shifts significantly, according to Fospha's latest report:
🔹 Startups and Scale-Ups: Primarily focus on Conversion (85% and 87%) to quickly generate revenue, with less emphasis on Awareness and Consideration.
🔹 Mature Brands: A more balanced strategy with Conversion (69%) and ramping Awareness and Consideration to a combined 17% of spend.
WHAT WE ARE READING
 | Canva has acquired generative AI startup Leonardo.AI to enhance its creative tools. Leonardo.AI, launched in 2022, has 19 million users and specializes in image and video generation. This acquisition is part of Canva's strategy to expand its AI capabilities and compete with major players like Adobe. |
 | The NDA Roundtable, chaired by Justin Pearse, explored the concept of growth marketing. Senior professionals from leading brands like Unilever, Weetabix, and Mondelez discussed the necessity of growth marketing as a distinct category. They emphasized that growth marketing should be viewed as a structured learning process, involving experimentation and data-driven strategies to optimize marketing funnels and drive sustainable business growth. |
 | NBCUniversal has set a new record for Olympic advertising revenue, surpassing $1.2 billion for the 2024 Paris Games. Over 70% of advertisers are first-time sponsors, contributing nearly $500 million. The network's innovative ad formats and strong digital performance have significantly boosted engagement and revenue. |
TOP VOICE
💭INSIGHTS FROM MARISA LATHER
Olympians…of multitasking, can you also read minds? 🧠
Let’s admit that we all have limited knowledge and inherent biases, making it impossible to predict the evolving behaviors of our audience.
In a recent conversation with Dino Delic on Meltwater's Expert Exchange, Marisa emphasized the power of data-driven marketing. Data empowers marketers to tailor strategies, create content that resonates well with the audience, and build meaningful connections with them.
Marketers need to understand the humans behind those numbers and deliver value that truly resonates.
Share your thoughts with us 👇How much of your marketing strategy is driven by data-backed insights vs. other factors? |
WHAT WE ARE LISTENING TO
🎙Marketing Against The Grain
Kipp, Kieran, and Gary Vaynerchuk discuss the misaligned incentives in traditional marketing agencies, which hinder success. They emphasize the need for relevance at scale and provide a roadmap for marketers to break free from outdated practices.
Editorial
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