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- 🏃🏽♀️The Sha'Carri effect: Redefining brand partnerships
🏃🏽♀️The Sha'Carri effect: Redefining brand partnerships
PLUS: What does Google's U-turn on third party cookies mean?
ClickZ
August 07, 2024 • Estimated Reading Time: 8 minutes
Hi there!
While the world watched athletes break records, we're breaking new ground in the digital marketing landscape. 🏆
Imagine you're in the starting blocks, ready to tackle a packed agenda of strategies and campaigns. 🏃♂️🏃♀️ That's why we've curated some top-notch insights to help you sprint to success this week.
Highlights from today’s newsletter to help you stay ahead:
Why every brand needs a athlete superstar like Sha’Carri Richardson backing their products.
Cookie vs cookieless going forward?
How AI-generated imagery is changing the game for product placement
EDITOR’S PICK
#BRAND AWARENESS
Sha’Carri Richardson running in the Olympic trials in 2021
Sha'Carri Richardson embodies the new era of athlete influencers, seamlessly blending athletic prowess with a strong personal brand. Her unapologetic authenticity and relatable persona have fostered a deep connection with fans, extending her appeal far beyond traditional sports audiences.
From bold hairstyles to glam makeup, Richardson's unique style has made her a sought-after partner for brands ranging from Nike to Olay, demonstrating the power of personal branding in modern sports marketing.
Richardson's success as an influencer stems from her mastery of storytelling and strategic use of social media. By sharing behind-the-scenes glimpses of her training and personal life, she creates captivating narratives that resonate with viewers on a deeper level.
#PRICING
Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand's competitive edge, often resulting from successful differentiation through innovation, quality, or consumer loyalty.
Innovation plays a key role in pricing power, as seen with brands like Nike, where continuous novelty allows for premium pricing and protection against inflation. Marketers are crucial in building a brand's reputation and perceived value by crafting resonant narratives and focusing on full-price sales rather than discounts.
FROM OUR PARTNERS
We've just released Fospha's Ultimate TikTok Playbook! 📘✨
This isn't just any guide—it's packed with cutting-edge strategies to help you outpace your competition on the hottest platform out there. 📈
From full-funnel approaches to creative hacks, we've got it all.
Curious how brands are scaling TikTok spend by 390% and boosting revenue by millions? 💰 Don't miss out!
WHAT WE ARE READING
 | AI-generated images could revolutionize product placement by subtly influencing consumer choices. Marketers may face challenges as AI tools integrate branded items into visuals, potentially distorting products. This shift necessitates strategic management of digital assets and metadata to optimize visibility and brand safety in AI-generated content. |
 | Google's decision to allow third-party cookies on Chrome through an opt-in feature marks a significant shift in user privacy and data collection. Marketers must adapt to a mixed environment of cookie and cookieless traffic, developing new strategies for targeting and personalization while ensuring transparency and user consent. |
 | Follow this step-by-step guide to earning Google Ads Certification, emphasizing its value for career advancement and meeting job requirements. It details the process from setting up an account in Skillshop to selecting and preparing for exams, and highlights the importance of continuous learning. |
TOP VOICE
💭INSIGHTS FROM DREW NEISSER
Although taken for granted, few innovations have had as profound an impact on commerce as the barcode. 🛍️
This year marks the 50th anniversary of the first barcode scan, a milestone that GS1, the nonprofit organization behind this ubiquitous technology, is celebrating with a multifaceted campaign.
Share your thoughts with us 👇Which aspect of TikTok marketing do you find most challenging? |
WHAT WE ARE LISTENING TO
🎙CMO Insights
Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team.
Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.
Editorial
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