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🍕 Pizza as a currency

PLUS: Why aren't we more creative in Marketing?

Author

Zihan Lyu
October 03, 2024 • Estimated Reading Time: 8 minutes

Hi there!

Highlights from today's newsletter:

💡 3 ways to better connect with consumers
🆕 Experiential marketing gains priority
💬 CMO of Zappi on consumer insights
🎫 Your unique ticket to sales success awaits in London

EDITOR’S PICK

#SOCIAL MEDIA MARKETING

Pizza Hut's latest marketing stunt is turning heads and stomachs... in the best way possible.
What if your TikTok skills could literally put food on the table?
That's exactly what Pizza Hut UAE is cooking up with their "Pay With Your Trend" campaign.
It's a bold move that's democratizing influencer marketing and tapping into TikTok's untapped potential.

‘Pay with your trend’ promotion by Pizza Hut.

WHAT WE ARE READING

In the wild consumer landscape, brands must leverage data-driven insights to connect effectively with their audience. Here’s the secret sauce:
- Tap into real-time data (especially Google Search) to read your audience's mind

- Blend online and in-store experiences seamlessly (think virtual try-ons in physical stores)

- Build relationships that last - turn your customers into raving fans

Do this right, and you'll have customers coming back for more, spreading the word, and boosting your bottom line.

Gradient's study reveals that 80% of companies have increased their experiential marketing budgets, now comprising 10-30% of total marketing spend.

This strategy, involving immersive consumer experiences, enhances brand loyalty and awareness. Despite challenges in timing, collaboration, and measurability, experiential marketing is becoming more and more important for effective consumer engagement.

Managing SEO across multiple territories involves navigating diverse international laws and regulations. Compliance with data privacy laws like GDPR and CCPA is crucial, as is adapting to regional legislation such as the European Accessibility Act and Geo-Blocking Regulation. Ensuring global compliance is essential for sustainable SEO strategies.

TOP VOICE

💭INSIGHTS FROM ANN HANDLEY

As marketers, we should live and breathe creativity (after all, we're constantly creating new content, aren't we?)

But why aren't we more creative in Marketing?

Is it because we're running out of ideas? Or perhaps we lack the time for creative thinking and experimentation?

A recent survey from Braze shed light on four parallel challenges that hold us back:

  • An overemphasis on KPIs inherently inhibits our focus on creativity

  • Too much time spent on BAU execution and tasks

  • …….Curious about the other two challenges and how marketers can overcome them?

    Read the full post here.

🎨 We've created an interactive poll below to spark your creativity.
Complete the sentence, and we'll select the top two responses that truly wow us. We'll share these brilliant ideas with you next week (don't forget to leave your name and let others know it's your ingenious concept!)

WHAT WE ARE LISTENING TO

🎙MARKETING OVER COFFEE

Nataly Kelly, CMO of Zappi, discusses how enterprise B2C organisations gather global consumer insights for marketing, product, and advertising strategies.

She highlights the importance of connecting insights across organisational silos and the significant impact of the Consumer Insights Revolution, a collaborative effort between Pepsi and Zappi.

The discussion also touches on the expansion of Hubspot into Tokyo and the comprehensive capabilities of NetSuite and Wix Studio in supporting global consumer brands.

Editorial

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